What do you need to nail personal branding?
Personal Branding Photography is amazing - especially if you get it right – but we all know that personal branding doesn’t spring from nowhere. So, where does our personal branding journey start?
I’ve got a great article here which argues that using your ideal client is the best place to start and I still stand by this: it is our ideal clients who will, ultimately, make or break our businesses; without their custom, we have nothing to show for our hard work.
But today, I want to go through what personal branding is – it is huge!
In our current world, without it we can’t survive.
Personal Branding is everything which makes up the image of your company. By image I mean pictures; but, also the colours, the mood, the feel, the atmosphere – the aura that you and your business radiate.
Your personal brand is what you project to others – well, your ideal client. It is what everyone who visits your website, online store, your Facebook, Instagram, Pinterest, LinkedIn, Twitter feeds… will see. And in an online world as saturated as ours is, your brand needs to speak to the clients you want; if it doesn’t, you’ll get lost and eventually forgotten.
The most important thing you need to know is: you need to be visible
1. You need a name and a logo
Sounds quite obvious but these really are crucial. Before setting up your Facebook and Google Business Pages, website and domain name, email address etc. make sure you have your name firmly decided. Make sure it suits what you’re doing now and what you might want to broaden out to in the future. And – it’s that ideal client again – don’t overlook who they are and who they might be.
Then create a logo – or have someone do it for you. It should speak of you, your business, your values, your products or services.
2. You need brand colours
Choose these carefully and ensure they’re in keeping with the market – yes, with your ideal client – you want to appeal to. That doesn’t mean that if you’re a wedding supplier you have to keep things white or ivory and pale and dreamy. Your colour scheme can contrast what everyone else is doing, as long as it complements you and your brand and is