Your tagline fits right here...
Who else wants the secret ingredient of personal branding?
I know what it’s like: you want business photographs (and you may have already booked your photographer) but you’re currently terrified.
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Planning a personal branding shoot should be slightly scary – you’re doing a huge thing by taking a leap of faith and casting you and your values into the online ether. But it should be exciting too. Really exciting: this is your opportunity to market yourself!
I think I can guess which questions you’re asking yourself right now: What should I wear? How should I
style my hair? Which poses are
best? And if you haven’t yet booked a photographer, the crucial one: which
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photographer should I book?
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But these aren’t the questions you should start with. Instead, consider who it is you are marketing yourself for. Who is your ideal client? What do they want to see? How can you construct the story they want to read? When you venture into personal branding, your aim is to tell your story in such a way
that your ideal clients feel they can’t get enough of you.
You came here for the secret ingredient of personal branding and now I’m going show you.
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Scroll through the next few slides and you’ll be taken through four case studies – all quite different – which show you how you can construct a personal branding story by using your ideal client as your inspiration; and not solely other people’s branding shoots.